What Drives Us
Our driving force is the belief that effective financial planning should be both impactful and straightforward. We are committed to delivering structured, strategic frameworks that empower you to make meaningful financial decisions without disrupting the rhythm of your life or business. Our team is dedicated to cutting through the noise, offering clear, actionable insights that align with your unique goals. By focusing on what truly matters, we ensure that you can confidently navigate your financial journey with efficiency and clarity, pursuing success without compromise.
Who you work with matters
The people you choose to guide your financial journey play a crucial role in shaping your future. Our team is composed of experienced professionals who are not only specialists in their fields but also deeply committed to understanding your unique needs and aspirations. We prioritize building lasting relationships grounded in trust and transparency, ensuring you feel supported every step of the way. By partnering with us, you gain access to a wealth of knowledge and a personalized approach that puts your financial well-being at the forefront, empowering you to achieve your goals with confidence and well-being.
Tim Morris
Owner, Financial Advisor
Tim Morris is a 1992 graduate of the University of Virginia, where he earned a bachelor’s degree in sociology. A Charlottesville native and 1985 graduate of Charlottesville High School, Tim went on to become a four-year letter winner for UVA Football, starting 10 games at center on one of the most dominant teams in program history.
With over 30 years of experience in financial services, Tim is the founder of Blue Ridge Financial Services, where he leads with a philosophy grounded in family, friends, and community. Known for his friendly, outgoing personality, Tim takes pride in putting his clients first.
A lifelong supporter of UVA Athletics, Tim is a football season ticket holder and can often be found cheering on the Cavaliers at basketball games. Outside of work, he is an avid golfer, a seasoned traveler, and a loyal Washington Commanders fan—though he enjoys nothing more than relaxing in his favorite chair on Sundays watching the game.
Tim’s dedication to service extends beyond his career. He spent 10 years as a board member for the Fellowship of Christian Athletes at UVA and currently serves on the board of the Virginia Football Alumni Club.
His academic and professional credentials include a Certificate in Financial Planning from the Center for Corporate Education at Virginia Commonwealth University’s School of Business (2004) and graduation from the Virginia Bankers School of Bank Management at the University of Virginia (2004). In addition, he holds multiple FINRA licenses—including SIE, Series 7, 63, 65, and 26—with LPL Financial.
Tim resides in Waynesboro, Virginia, with his wife, Vicky. Together, they enjoy a blended family that includes their children—McKinley, Mitch, Lexi, and Timmy Jr.
Vicky Morris
Executive Assistant
Born and raised in Charlottesville, Virginia, I bring over 30 years of banking and financial experience to the clients I serve. I’m proud to support my husband, Tim, founder of Blue Ridge Financial Services, and to help clients feel confident about their financial futures.
Beyond my career, my greatest joy is my family—our children, Timmy, McKinley, Mitch, Lexi, and our fur baby, Tucker. A lifelong Baltimore Orioles fan and devoted Pittsburgh Steelers supporter, I rarely miss a game.
When I’m not working with clients, you’ll usually find me on an adventure with Tim—whether exploring the beautiful Shenandoah Valley or making memories on our OBX trips.
I believe in blending professional expertise with a personal touch, building relationships that go beyond finances.